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YouTube

Will it Generate Business For You?

If you are like the nearly ⅓ of the internet which is over a billion people, you are looking at YouTube videos in one way or another. You may need to fix that leaky sink, or dive into the depths of your favorite subject.

How many hours of video are people actually consuming? The answer is a cool

one billion hours a day.

YouTube Business Channel

Is it worth your while to have an actual business YouTube channel specifically for your business as opposed to just uploading videos to your personal account?

The answer is a resounding YES! By way of your business YouTube channel you can professionally communicate your messages in a way that is easy to consume by your viewers. A YouTube channel allows you to Brand your messages.

The Handouts

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The Resources

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Branding Your YouTube Messages

Some of the ways your can brand your YouTube channel are as follows:

★ Your Logo

★ The Channel Description

★ The Banner Art or Message

★ Custom Thumbnails

★ Cards

★ Company Watermark

Your Logo On YouTube

How can you get the most out of your logo on YouTube? By adding it to your videos, the name of your channel and thumbnails. It’s one more way to remind people who you are and recognize you when they see your logo.

YouTube Channel Description

Here is a place where you want to give some very deliberate thought explaining what your channel has to offer. It may be a feeling your want to convey, a mission you wish to express, or the content you publish. The YouTube search engines will find your channel when it’s well-written and descriptive.

The Banner Art Real Estate

People often forget that you can change out your banner from time to time. This is a great way to highlight the month’s video content. You might want to write something like, “This Month On Off the Hook Digital Marketing YouTube”.

Custom Thumbnails For Your YouTube Channel

Did you know that 90% of the best-performing videos on YouTube have custom thumbnails. If you have different products you discuss, create a custom thumbnail for each product line.

Small Call to Action Headline

YouTube Cards

Have you ever watched a video and your see a white box appear with the name of another video, poll or channel suggestion? This is how cards are used. You can offer related video suggestions to your viewers and keep them on your channel should you desire.

Watermark

Typically a watermark is a faint design made in some paper when it is manufactured that is visible against the light. It typically identifies the paper/stationery maker.

YouTube allows for a branding Watermark that allows creators to add a branded image (typically a logo) to all of the videos on that channel. You can offer the option of allowing the viewers to click on the watermark which allows them to subscribe to a channel from within the video itself.

The Kleuh was the perfect solution for my small business. It's targeted, mobile responsive, out of the box ready, elegant and simple. If you're looking for a great template look no further because The Kleuh has your covered.

Janice Doe

Goals of Your YouTube Business Channel

To begin you will need to be clear about the following areas:

★ What does your company do/ offer?

★ What does your company offering do for your customers?

★ Why should your viewers choose to do business with you? How are you different than your competitors?

★ What is the feeling/style of the message you want to convey?

★ Where can you add branding and insert cards?

YouTube Business Channel

YouTube videos can generate traffic to your website. Since Google owns YouTube, it’s another way to get the word out, and bring customers to your website. Let the Off the Hook team get your business YouTube channel up and running. In this age of information it's a wonderfully accessible tool for our use.

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