Often you hear people throw out terms which you have no idea what they mean or what they are. Let’ get you educated. There are more than 60,000 searches on Google every second – and you'll want to appear on as many relevant ones as possible.

Unfortunately, without careful website planning a mismatch can crop up between the page you want viewers to see and what they actually see. Knowing the proper terms in technical SEO can help you fix errors and create a better website experience for everyone who wants to learn more about your business.

With so many SEO terms – from 403s, to 501s, to 307s, and everything in between, it's important to distinguish each of these terms. 

Here are a few of the more relevant terms:

301 Redirect
“ A 301 redirect is a permanent redirect from one URL to another. 301 redirects send site visitors and search engines to a different URL than the one they originally typed into their browser or selected from a search engine results page. A 301 permanent redirect is preferable to a 302 temporary redirect from an SEO standpoint because it transfers the ranking signals (such as backlink PageRank and backlink anchor text) from the redirected domain to the new one, helping the website maintain its authority, and thus, search rankings. However, search engines such as Google will treat 302’s like 301’s when they are used over an extended period of time.
 Example: Your website used to be called, but you rebranded to You want everyone who types in Offthe, to be taken to from now on. The 301 redirect will reroute those visitors to the new desired destination automatically. Best of all, the backlinks will be transferred as well. The 301 redirect protects the authority that your backlinks have created in the eyes of search engines.
302 Redirect
With a 302 redirect, this is a temporary situation where you send the visitor from one web address to another for a period of time. Let’s say you are rebuilding various things on your website, so you redirect the traffic to an alternate destination until the work is complete 

302 Redirect
You have seen a 307 redirect before. It’s when you go to a webpage and you see that the page is not there. Perhaps the link is broken. At that point the website owner can give the visitor the option to visit other pages on their stie. They may have three links such as “About Us”, “Products we Offer” or “Contact Us”. Those works will have a hyperlink that will connect the visitor to those pages..
403 Forbidden
An HTTP status code sent to users by an HTTP server when a user is trying to access a URL. It means the page you were trying to reach is forbidden for one of two reasons -- either there is a removal or restriction of access permissions from the client-side, or there's an accidental misconfiguration of the web server.
404 Error
A 404 happens when there has been an error either by the visitor typing in an incorrect web address, or the website owner took a page down which led to a dead end and nothing there.
Alt Text
This is one of the easiest error to correct but many web designers miss. Alt Text is a description of the image that is placed on the website. If you are selling one of a kind Corvettes it’s important that you not only state that the image is of a Corvette, but any other relevant description such as the model or unique information.
Backlinks play an important role in SEO. It’s a form of off-page SEO where you earn links from other websites that direct readers to your own site. Backlinks are considered one of the backbones of a link building SEO strategy. Here websites reach out to other websites to earn links back to their website. Google looks at the number of backlinks to a given site when determining its authority because a high number of backlinks indicates that the content of that website or webpage is useful to many people.
Bait and Switch- “Click Bait”
Bait and switch AKA code swapping or click Bait is a black hat SEO tactic that involves filling a page with content that you know will rank well in SERPs and, once the page is ranking well, swapping the content of that page for other content that you knew wouldn’t rank as well if you’d put it on the page from the outset. This tactic isn’t very common and is considered unethical by legitimate SEOs. A page could be called, “Taylor Swift loves Corvettes” and the page is only about the Corvettes you sell. The page may rank well because Taylor Swift is such a huge highly searched celebrity.
Black Hat SEO:
In my opinion, SEO’s who use black hat tactics to get a website to rank are less than ethical. Black hat seo involved doing little tricks to the website with the end game of getting the website to rank without taking into consideration the user’s experience. Google and other search engines have mechanisms in place to detect these practices, and they’ll penalize you if they detect that you’re engaging in this kind of behavior.
Bounce Rate
Google looks at the percentage of all of your website visitors who land on a page on your website and then leave your site after viewing that single page. This behavior determines the bounce rate. Bounce rate can be calculated different way but overall it’s a signal that people don’t stay on your website. They get up and leave.

A high bounce rate doesn’t always mean that users don’t like your site. For example, if you write a really thorough blog post that’s intended to answer a ton of FAQs, people could spend a significant amount of time reading the page and then leave because the website has answered all of the questions they had. Additionally if you have a wide variety of products, a person may visit the page they needed, learned about a specific product and leave.

Domain authority
Domain authority, or DA, is a third-party metric created by a company called “Moz” to approximate how high your website will rank in SERPs. DA ranges on a scale of 0-100. Numbers closer to 100 indicate that the website is likely to rank well in SERPs, and lower numbers indicate that the website is not likely to rank well. DA is not a ranking factor in Google and has no effect on SERPs -- it’s simply for SEOs, webmasters, marketers, and others to get a sense for how powerful the website likely is in a search engine’s eyes.

Although DA is specific to Moz, other SEO-focused tools have their own, corollary metrics. Examples can be found below:
 Authority (from SEMRush)
 Domain (Ahrefs)
 TrustFlow (Majestic)

There are many more terms that are used in SEO or website talk. The above are a few more common ones to get you started.



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