What is Digital Marketing
Why is it that a website can’t be “completed” and then left alone for the search engines to find it? There are many reasons, but Google looks for websites where it’s information is fresh and up to date. Google spends millions upon millions of dollars refining its search engine capabilities for its users and we must do our part to keep our websites evolving as well.

That said, SEO has “changed a lot” in the last decade. We’ll often see multiple updates per year from Google, like the BERT update in October aimed at helping the search engine better interpret natural language searches. Has your website been updated to reflect just that change alone? What are the subtlies in which people search for your products? Do the say, “Hey Siri, I need plastic sheeting”? Or do they say, “Hey Siri, I need thick plastic sheeting.” That difference will pull up different websites. In June a change in Google focused on reducing duplicate organic listings on the SERPs for the same site.
As a result, marketers are faced with the challenge of educating themselves about each update, adapting their SEO strategy accordingly, and solving for any reduction in organic traffic. Sound like a lot of work? Maintaining an effective SEO strategy does require a close eye and a commitment to quality.

And because SEO has changed so much, many marketers aren’t sure what’s outdated, what’s important, and what will actually move the needle. It’s important to work with a firm that keeps in touch with the nuances.

Work With Off the Hook Digital Marketing & Nana Hinsley

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