* Optimized, Strong and Relevant Content
* Keyword strategy that reflects the theme of the website
* Website architecture- Web page Title Tags, meta descriptions, ALT attributes, H1, H2, H3 tags and the URL age and name.
* Authority, Expertise and Trust must ooze from your website. Every angle of your offering must be available for the website visitor.
* User Experience- UX vastly affects whether your website will be served up. If your site is slow or hard to navigate, google may select your competitor’s website for the searchers solution. Is your website responsive? That means, is it suitable for a mobile user?
* Voice Search- does your site address the crux of a sentence spoken into the phone. For example, “Hey Siri what’s the thickness of Plastic?